Case Studies

See How Clear Direction Has Helped Other Businesses Just Like Yours

- CASE STUDY

A food service company operating across Texas and in business for over 50 years, realized they needed outside assistance to address sales gaps in infrastructure and revenue. Sales leadership was being handled by the President which was not sustainable for the long term. The Global Pandemic began 40 days into the engagement. The new objective was near-term survival and preparation for post-Covid opportunities. Survive and then thrive!

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- CASE STUDY

North Carolina Manufacturer: A change in ownership and a realization that they needed an experienced sales and business leader. The company was operating from transaction to transaction without a strategy or plan. John was very experienced and able to step in right away, and the Fractional/Outsourced model was low-risk for the company.

“John was referred to us as an expert in the channel.  We need his sales expertise.  The scope immediately broadened to all aspects of our business, from VP of Sales to CXO! He quickly assessed where we were with our people, market and product.  He simplified our offering making it easy to communicate to channel partners and customer where our company specialized.  From this, we built out the organization to support this focus. We realized margin improvement, revenue improvement and a clearer direction forward, all during a Global Pandemic and supply chain challenge! Ultimately, John helped us realize our desired exit plan, found a buyer, and managed the transaction.  We are delighted at the speed and effectiveness John employed to execute the exit.” -Board President

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