Fractional Sales Leadership

Transform your Sales Infrastructure with a tactical, turn-key partner dedicated to results.

Are You Experiencing Any of These Problems?




Improve Your Sales Execution, Strategy and Process

Sales Execution
Sales Execution

Create the sales organization that fits your sales objectives

Involve sales force automation to streamline your processes

Developing sales metrics to measure key sales objectives and daily activities

Managing your sales team and holding them accountable


Leverage business intelligence to increase your sales growth rate

Build the proper compensation model to drive needed behavior

Precisely defining goals for sales and business growth potential


Hire, On-board and train your sales team

Produce predictable sales forecasting

Create rules of engagement that are understood by everyone

Creating forecasting and pipeline management tools

Sales Solutions For Every Challenge

We provide turnkey selling solutions to small businesses and mid-sized corporations that want to launch or expand their sales operations.

Fractional CRO/CSO/VP of Sales

Need help improving your sales? Let an experienced VP of Sales take on all the work involved with running your sales team.

Identify and Develop Permanent Sales Leader

Certified Sales Leader training is focused on expanding your skill set as a Sales Manager by providing you coaching, techniques and tools to lead a successful sales team. Integrity Sales Training provides a company-wide sales methodology.

Scientific Assessments

Utilize data to confirm you have the right people in the right roles to accomplish company objectives using our partner organizations; Predictive Index and Objective Management Group.

Case Studies

Sales Gap

A food service company operating across Texas and in business for over 50 years, realized they needed outside assistance to address sales gaps in infrastructure and revenue. Sales leadership was being handled by the CEO, which was not sustainable for the long term. The Global Pandemic occurred 40 days into the engagement. The new objective was near-term survival and preparation for post-Covid opportunities.

Sales Strategy

Change in ownership and a realization that they needed an experienced sales and business leader. The company was operating from transaction to transaction without a strategy or plan. John was very experienced and able to step in right away, and the Fraction / Outsourced model was low-risk for the company.

Praise from Our Clients

John was referred to us as an expert in the channel. We need his sales expertise. The scope immediately broadened to all aspects of our business, form VP of Sales to CXO! We realized margin improvement, revenue improvement and a clearer direction forward, all during a Global Pandemic and supply chain challenge!

Andy Blanton

We engaged John Spencer as our Outsourced VP of Sales a month prior to the pandemic. We maintained key accounts, retained our top sellers, and prepared for 2021. By Q1 of 2021 we were recruiting and growing again. The sales infrastructure like the weekly sales meetings, KPIs and CRM kept the Sales team focused and looking forward. John became part of our senior staff and contributed to all elements of the company given his broad experience. I recommend companies consider a Fractional or Outsourced Sales leader as the next logical step to advance the sales vertical, prior to hiring full-time.

Paul Brown
President Mcliff

John is an amazing leader with the right balance of authority and approachability. He provides strong and clear directions to subordinates and leads teams to continuous success. He works tirelessly to exceed goals and expectations and fully devoted to bigger causes. He is a truly result-oriented powerhouse, driving businesses to new highs.

Chelsea Palmer
Software Engineer, Meta

Our Partners

Our Simple and Powerful 3-Step Process


Create A Sales Infrastructure

Build a sales infrastructure that will drive breakthrough sales results for your business.


Find Your Best Customers

Assess your current sales team, sales strategy, sales and coaching process, and sales execution.


Grow Your

Implement the necessary changes to drive sustained revenue growth for your business.

About Clear Direction

Meet Our Founder

John Spencer has 30 years of leadership experience: 10+ as a USAF officer and 20 in Corporate America. Revenue responsibility for $300M+ within $Billion companies and $5M+ in small companies. John has established and rebuilt sales teams and strategies from the ground up. John’s deep cross-functional leadership experience has given him the insight to work in a wide array of company cultures where clarity and direct communication skills are needed. John uses a clearly defined process to identify existing trends within your sales organization, enhance and develop your sales team and sales process to help execute your sales growth metrics until you’re ready to hire a full-time VP of Sales.

Evaluate Your Company’s Sales Readiness

Take our 10 question quiz regarding your current sales process to find out how we can help your business. It only takes a few minutes and will provide us with some basic information on how we can better assist you to meet your sales goals.