Hands-on sales leadership for ambitious CEOs and founders.
Frequent Client Focus Areas
Revenue
- Declining or stagnant sales
- Not Closing Proposed Deals
- Company Leader is the top Producer.
- High-risk pipeline few big clients generating most revenue.
Systems
- No lead generation systems or methodology
- Growing too fast with no sales processes or procedures in place
- No documented sales plan
Talent
- Finding the “right” salesperson for your company or industry
- Frequent sales team turn-over
- Company leader responsible to provide sales leadership
Improve Your Sales Execution, Strategy and Process
Sales Solutions For Every Challenge
Our turnkey selling solutions empower small businesses and mid-sized corporations to confidently launch or expand their sales operations and free up the leadership to work “on” their business.
Fractional CRO/CSO/VP of Sales
Trust in the abilities of a Fortune 500 Vice President of Sales to expertly handle all aspects of managing your sales team, freeing you to confidently grow your business and boost revenue.
Identify and Develop Permanent Sales Leader
Our Certified Sales Leader training empowers Sales Managers with the skills, coaching, techniques, and tools necessary to lead successful sales teams. With Rain Group and Integrity Sales Training’s company-wide sales methodology, you can approach every challenge with confidence.
Scientific Assessments
We confirm that we have the right people in the right roles to achieve company objectives through our trusted partners: Predictive Index and Objective Management Group.
Case Studies
Sales Gap
With over 50 years of successful business in Texas, a food service company recognized that extra support was necessary to overcome gaps in revenue and infrastructure. As CEO-led sales became unsustainable, they sought outside expertise. Despite the 40-day-long challenges of the global pandemic, they remained confident, focusing on short-term survival and future opportunities post-Covid.
Sales Strategy
With John’s leadership, the company confidently embraced a strategy and plan, allowing for a smooth transition in ownership. The Fraction / Outsourced model was a low-risk choice that further instilled confidence in the company’s future success.
Praise from Our Clients
“
John was referred to us as an expert in the channel. We need his sales expertise. The scope immediately broadened to all aspects of our business, from VP of Sales to CXO! We realized margin improvement, revenue improvement and a clearer direction forward, all during a Global Pandemic and supply chain challenge!
Andy Blanton
Family Office COO
“
We engaged John Spencer as our Outsourced VP of Sales a month prior to the pandemic. We maintained key accounts, retained our top sellers, and prepared for 2021. By Q1 of 2021 we were recruiting and growing again. The sales infrastructure like the weekly sales meetings, KPIs and CRM kept the Sales team focused and looking forward. John became part of our senior staff and contributed to all elements of the company given his broad experience. I recommend companies consider a Fractional or Outsourced Sales leader as the next logical step to advance the sales vertical, prior to hiring full-time.
Paul Brown
President Mcliff
“
John is an amazing leader with the right balance of authority and approachability. He provides strong and clear directions to subordinates and leads teams to continuous success. He works tirelessly to exceed goals and expectations and fully devoted to bigger causes. He is a truly result-oriented powerhouse, driving businesses to new highs.
Chelsea Palmer
Software Engineer, Meta
Our Partners
Our Simple and Powerful 3-Step Process
1
Create A Sales Infrastructure
Experience breakthrough sales results for your business with a powerful sales infrastructure.
2
Find Your Ideal Customers with Confidence
Confidently assess and optimize your sales team, sales strategy, sales and coaching process, and sales execution.
3
Grow Your
Sales
Implementing necessary and strategic changes will drive sustained revenue growth for your business and ensure long-term success.
About Clear Direction
Meet Our Founder
John Spencer brings over 30 years of diverse leadership experience to the table. With more than a decade serving as a USAF officer and two decades navigating the corporate landscape, John has had hands-on involvement with revenues exceeding $300 million in billion-dollar companies and over $5 million in small businesses.
Throughout his career, John has been instrumental in establishing and revitalizing sales teams and strategies, starting from the ground up. His deep cross-functional leadership background has equipped him with a keen understanding of various company cultures. He knows the importance of clear communication and straightforward approaches, particularly in environments where these skills are crucial.
John’s approach is grounded in a clearly defined process. He works closely with your sales organization to identify existing trends, improve your sales team’s capabilities, and enhance your sales processes. His goal is to assist in achieving your sales growth targets until you’re prepared to bring on a full-time VP of Sales. With John’s expertise and collaborative approach, navigating sales growth becomes a smoother and more attainable journey.
Evaluate Your Company’s Sales Readiness
Take our 10 question quiz regarding your current sales process to find out how we can help your business. It only takes a few minutes and will provide us with some basic information on how we can better assist you to meet your sales goals.
