Meet The Founder

John grew up in Cincinnati, Ohio, and attend the University of Cincinnati. Upon graduation, John was commissioned as a US Air Force Officer and served for 10 years of active Duty. John was recruited into GE’s Junior Military Officer initiative and began his career in corporate America for the next 20 years. He founded Clear Direction in 2019 as a response to a need he observed for experienced leaders in companies struggling with too much growth to manage, or stagnant or declining growth. John lives in Austin, Texas with his wife and 3 children and serves clients in North America.

John Spencer has 30 years of leadership experience: 10+ as a USAF officer and 20 in Corporate America. Revenue responsibility for $300M+ within $Billion companies and $5M+ in small companies. John has established and rebuilt sales teams and strategy from the ground up. John’s deep cross-functional leadership experience has given him the insight to work in a wide array of company cultures where clarity and direct communication skills are needed. John uses a clearly defined process to identify existing trends within your sales organization, enhance and develop your sales team and sales process to help execute your sales growth metrics until you’re ready to hire a full-time VP of Sales.