Our Mission

Clear Direction Sales Development brings transformative sales leadership to organizations seeking strategic growth, disciplined execution, and improved performance. Founded in 2019 in Austin, Texas, we serve clients across North America with a servant’s heart—focused on making others successful through clarity, structure, and results.

Our Foundation

Clear Direction was built to meet a growing need in the market: many companies in transition or growth mode need seasoned sales leadership but aren’t ready for a full-time executive. Our founder—an award-winning U.S. Air Force Officer and former corporate leader at GE and other global enterprises—launched the firm after three decades of leading commercial teams and managing hundred-million-dollar revenue streams.

This deep and diverse experience, across public companies, PE-backed firms, and family-owned businesses, shapes how we lead—with humility, discipline, and a relentless focus on outcomes. We step in when there’s no VP of Sales—or when the current structure isn’t working—and take ownership until you’re ready for a permanent solution.

Our Approach

Our structured methodology evaluates people, processes, and performance with speed and precision, followed by hands-on leadership to implement what works:

• Transitioning from loyalty-based to performance-driven cultures

• Building and rebuilding sales teams and go-to-market strategies

• Installing accountability systems built on metrics and transparency

• Embedding scalable, repeatable systems that sustain growth

• Leading with a servant’s heart and an operator’s mindset

Who We Serve

We partner with CEOs, founders, portfolio companies, family offices, and M&A advisors facing sales inconsistency, underperformance, or critical leadership gaps. Our clients often have one thing in common: they know it’s time for change, but don’t yet have the right leader in place. That’s where we come in.

Our Promise

Our mission is clear: to deliver the strategic guidance and frontline leadership needed to drive measurable revenue growth—delivered with the care, humility, and commitment that define a servant’s heart approach. We embed in your team, lead from within, and build a foundation that lasts long after we’re gone.

If you’re ready to move from uncertainty to clarity—and from stalled growth to real performance—Clear Direction Sales Development brings the leadership and discipline to get you there.